Working Unit
2012
Working Unit is a brand building and distribution company with offices in Japan, Hong Kong, Shanghai and Singapore.
Since its founding, The Working Unit brand identity is often unseen and instead associated with ‘Moleskine’ notebooks, which became successful after they became its sole distributor in Asia. Working Unit needed a stronger visual presence to communicate its vast distribution network and connectivity in Asia, to forge new brand partnerships.
H55’s wave-like logo design is derived from the letters ‘w’ and’ u’ from ‘working unit’, and symbolises the company’s ability to connect the various continents to the Asian market through its established distribution network and knowledge base.
