PigsCanFly Photography
2004
H55’s collaboration with PigsCanFly (to create photographic portraits of the faces behind Singapore’s most popular and distinct design book store, Basheer Graphic Books) proved to be a great way to create awareness amongst advertising and design agencies for PigsCanFly’s photography services, as opposed to the usual approach of sending out cliché, touched-up photographs that agencies already receive so regularly.
Similar to the once popular ‘Panini World Cup Series’, each receiver is sent a random selection of up to 5 postcards per pack and is prompted by the mailer to check out PigsCanFly’s new website for the rest of the portraits. Mass emails were also sent out to agencies to encourage them to collect their ‘Favourite Basheerian’ (free and available at Basheer), in an attempt to seemingly portray each Basheer staff as a Bollywood star.
