In Plain Words
2011
In Plain Words is a writing studio which provides editorial and writing services; its name indicating its mission of making textual information accessible, clear and easy to understand.
By using the letters ‘I-N-P-L-A-I-N-W-O-R-D-S’ to derive both its (chaotic/unreadable) symbol and its (orderly/legible) logotype, H55’s design for the In Plain Words logo expresses how the studio creates order out of chaos and clarity out of complexity in their systematic approach to writing and editing.
