Caleb Ming
2003
‘Rain’ is an exhibition by photographer Caleb Ming.
To complement Ming’s use of analogue film cameras for his works, H55’s self-imposed objective for ‘Rain’ was to abstain from unnecessary design software tools when designing the exhibition identity. Our creation process was confined to using only the keyboard (much like the days of the typewriter and DOS system).
The final result was an identity that was created by pressing continuously on the ‘slash’ key: / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /, to illustrate rain.
